To gain first hand, qualitative information to enrich my research I am conducting extended discussions with participants who have visited both specialist stores Ann Summers and Coco de Mer, to provide me with individual store reports.
I carried out the first one yesterday. I sent Lola, 23, to the two stores with a brief of what to consider and then met up with her immediately after she'd left the second one. I met her in Covent Garden after her visit to Coco de Mer, and we found a quiet place to sit on the road side (who said fashion wasn't glamorous?!) We proceeded to chat about her experience and her response to both stores.
In contrast to the interview with Alexandra, I used a dictaphone voice recorder as I knew the circumstances wouldn't allow for filming. In fact using the dictaphone to record the conversation was more successful as the participant was more at ease, and under less pressure to 'perform'.
It was definitely beneficial to conduct the discussion straight after the store visits so the topic was fresh in her mind.
I now look forward to the next one!
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